Oatly Launches Plant-Based Cheeses on
National Mac and Cheese Day
Preview New Dairy-Free Cheeses July 14 at Oatly Pop-up Mac and Cheese Trucks in 5 Key US Markets
MALMÖ, Sweden, June 06, 2024 Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the “Company”), the world’s original and largest oatmilk company, today announced the forthcoming launch of its newest products in the US: delectable plant-based cheeses. Available in Cheddar and Swiss styles, Oatly’s latest non-dairy food innovation delivers great taste, a creamy texture and perhaps most important, meltability.
July 14 is National Mac and Cheese Day and nothing tests the taste and feel of plant-based cheese like melting it for macaroni and cheese. Made from Oatly’s proprietary GMO-free, dairy-free and gluten-free oat base – the foundation of all Oatly products – these new cheeses offer more opportunities for people to easily make the switch from dairy to plant-based foods, which generally have a lower environmental impact compared to traditional dairy products.
Over the Mac and Cheese Day weekend, July 13-14, a fleet of Oatley Mac and Cheese food trucks will set out in five key US markets, offering free samples to consumers. Mac and cheese lovers in Brooklyn, Santa Monica, Miami, Georgetown and Chicago will be among the first people to sample the new Oatly Swiss and Cheddar style non-dairy cheeses. Mac and cheese fans will be able to track the location of the Oatly trucks on our social media channels and are encouraged to share their pics and videos with the hashtag #oatlycheese.
Oatly Cheddar and Oatly Swiss plant-based cheeses join the family of Oatly oatmilk non-dairy products including ten varieties of oatmilk, four flavored creamers and twenty kinds of frozen treats and desserts including soft serve for commercial use.
“Oatly’s team has finally cracked the ultimate secret to great cheese, meltability. We’re extremely excited to share our new plant-based cheeses with consumers and what better time to do that than National Mac and Cheese Day.” said Danielle Stark, President, Oatly North America. “The debut of Oatly Swiss and Cheddar cheeses expands our mission to bring more delicious plant-based options to consumers, while continuing to prove the versatility of and market for oat-based products.”
“As soon as we tried mac and cheese made with Oatly non-dairy cheese in our test kitchens, we knew we had something very special. Finally, a non-dairy alternative to cheese that tasted just as good on a cracker as it did cooked with macaroni.” said Joe Davidson, SVP Innovation at Oatly North America.
Oatly Cheddar and Swiss cheese varieties (12 oz) begin to roll out at retailers nationwide today through the second half of this year. For more information, visit Oatly.com.
About Oatly
We are the world’s original and largest oat drink company. For over 25 years, we have exclusively focused on developing expertise around oats: a global power crop with inherent properties suited for sustainability and human health. Our commitment to oats has resulted in core technical advancements that enabled us to unlock the breadth of the dairy portfolio, including alternatives to milks, ice cream, yogurt, cooking creams, spreads and on-the-go drinks. Headquartered in Malmö, Sweden, the Oatly brand is available in more than 20 countries globally.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any express or implied statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements, including, without limitation, regarding the launch of the Company’s new plant-based cream cheese product, as well as statements that include the words “expect,” “intend,” “plan,” “believe,” “project,” “forecast,” “estimate,” “may,” “should,” “anticipate,” “will,” “aim,” “potential,” “continue,” “is/are likely to” and similar statements of a future or forward-looking nature. Forward-looking statements are neither promises nor guarantees, but involve known and unknown risks and uncertainties that could cause actual results to differ materially from those projected, including, without limitation: general economic conditions including high inflationary cost pressures; our history of losses and inability to achieve or sustain profitability; the impact of the COVID-19 pandemic, including the spread of variants of the virus, on our business and the international economy; any failure to obtain necessary capital when needed on acceptable terms; a cybersecurity incident or other technology disruptions; changing consumer preferences and our ability to adapt to new or changing preferences; and the other important factors discussed under the caption “Risk Factors” in Oatly’s Annual Report on Form 20-F for the year ended December 31, 2022 filed with the SEC on April 19, 2023 and other filings with the SEC as such factors may be updated from time to time. Any forward-looking statements contained in this press release speak only as of the date hereof and accordingly undue reliance should not be placed on such statements. Oatly disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.