Strengths: Oatly became the first brand to establish Oatmilk in the marketplace. Krampe, E., & Fridman, M. (2022)Most popular brand for alternative milk drinkersConsistently innovates new oatmilk products and expands partnershipsConsistently practices sustainability in reducing carbon footprint Strong social media presence with high direct consumer engagementBrand is considered trendy and witty with

Oatly. (n.d.). Oatly - Oat milk, oatgurt, oat cream, and more. https://www.oatly.com/en-us Lactose intolerance: Symptoms & causes. (n.d.). National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK). https://www.niddk.nih.gov/health-information/digestive-diseases/lactose-intolerance/symptoms-causes Green Queen. (n.d.). Oatly struggles with sales, controversy. https://www.greenqueen.com.hk/oatly-struggles-sales-controversy/ Krampe, E., & Fridman, M. (2022). Oat milk: A comprehensive review. Journal of Plant-Based Nutrition, 14(2),

You CAN eat with us! Who is our target audience?  In alignment with the upcoming product launch of Oatly’s new cheese and the announcement of  this on National Mac and Cheese Day (July 14, 2024), we are targeting vegans, people suffering from dairy / lactose allergies and health conscious Gen Zers and

Oatly Launches Plant-Based Cheeses on National Mac and Cheese DayPreview New Dairy-Free Cheeses July 14 at Oatly Pop-up Mac and Cheese Trucks in 5 Key US MarketsMALMÖ, Sweden, June 06, 2024 Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the “Company”), the world’s original and largest oatmilk company, today announced the forthcoming launch